A copy of cannabis advocacy publication "Twelve High Chicks Magazine" lies open to show a Canada cannabis legalization article visible under another closed copy with a black and green cover. An ashtray, joints, and "Twelve High Chicks" marketing postcard sit next to them.

Why Hire a Canadian Cannabis Copywriter?

The Canadian cannabis industry is worth hundreds of millions of dollars. But it’s also unique—both new and old, government-regulated and black market, micro-grown and mass produced. Unfortunately, that uniqueness has meant failed projections and missed targets for unprepared cannabis companies.

Luckily, experienced cannabis copywriting and content marketing can help.

Canadian Cannabis Needs Content Marketing

Our unique market specifics require careful communications. And to attract your audience while meeting restrictions on promotion, branding, and selling, you need a cannabis marketing specialist.

As a Canadian copywriter, editor, and pot smoker, I understand the products, the community, the market, and the grey areas.

  • Catch customer attention online

    Informative, entertaining content aimed towards audience interest connects with non-traditional customers where mainstream advertising can’t.

  • Create a successful brand presence

    An active, welcome brand presence in the cannabis community needs topical content as good as your THC content to start a conversation that customers actually want to have.

  • Promote your product within legal restrictions

    Skills built through creative advocacy for cannabis legalization reach an audience across existing platforms while staying within government regulations.

A copy of cannabis advocacy publication "Twelve High Chicks Magazine" lies open to show a Canada cannabis legalization article visible under another closed copy with a black and green cover. An ashtray, joints, and "Twelve High Chicks" marketing postcard sit next to them.
Creating Canadian cannabis content within government guidelines—Twelve High Chicks magazine, advocating for legal weed 2014–2018.

Cannabis Content Marketing Needs Expertise

The Canadian recreational market was already established long before the 2018 Cannabis Act brought an influx of business investment. Because of that culture, existing customers have expectations and new customers are best served by non-traditional marketing.

Creative content sticks in the mind to give your cannabis company a chance, and knowledgeable, experienced content marketing can turn that chance into a relationship.

  • Understand where it all started

    Build on the history of community connection, activism, and advocacy to reach an existing and emerging audience.

  • Reach further with research writing

    Identify chances for expansion, competition, and co-operation with whitepaper research to grow your reputation while you grow more weed.

  • Be ready for what’s next
    Keep up with customer, industry, and regulatory changes with experience in business management, research, and communications.
A black and white picture of a person in a suit and tie wearing a fedora low on their brow lounging on a bed propped up against the headboard, smoking a joint.
Hire a Canadian copywriter who understands content marketing and cannabis. Photo © Twelve High Chicks (by MaryBeth Lafferty)—used with permission.

So, Why Hire a Canadian Cannabis Copywriter?

To effectively speak to a market, hire a copywriter. To understand the cannabis community, hire a cannabis copywriter. To successfully reach those customers in Canada and stay within marketing and industry restrictions, hire a Canadian cannabis copywriter.

Craft companies deserve professional content support.

Need fresh website copy, an upcoming event pushed, promotional articles, or blogging and social media posts that keep sites active and up-to-date while you concentrate on what you do best? I offer services and ongoing bundles to suit most small businesses.

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